Designer, Fashion (Product Development)

Design and develop product lines for sportswear and backpack brands.

DUTIES AND RESPONSIBILITIES:
• Actively participates in the conceptual development of product lines (i.e., sells ideas/concepts and convinces others to adopt a course of action)
• Responsible for entire product design process to include market research, inspiration boards, designing, sketching, creating a design card, and working with all departments to ensure all info are communicated internally and overseas factory. Including visiting factories in China.
• Ensures that product is consistent with market trends as well as business strategy
• Know the competition, walk the floor and anticipate new design/ideas
• Ability to update best sellers and to reinvent next best seller product
• Understand price point Ability to structure and design high perceived value product with price point in mind.
• Detail oriented to ensure quality of design and fit Make sound judgment and make decisions using objective and subjective date.
• Partners with Sourcing to ensure designs meet pricing and margin requirements.
• Partners with Sourcing to find solutions to issues that may arise during production
• Researches trends and ideas. Writes reports to support the findings Keeps up with news, blogs and fashion magazines on a daily basis. Researches current and develops future trends for color, silhouette, fabric and trim.
• Designs new silhouettes along with clear detail sketches and interior sketches. Draws silhouettes and illustrations in Illustrator and Photoshop.
• Responsible for communicating design details through accurate detailed flat sketches
• Assigns descriptive names, pattern numbers, color names and color codes to all fabrics.
• Attends all fittings and actively participates.
• Updates sketches, and makes design comments for any style changes post fittings
• Ensures Bill Of Material / Trim sheets and summary sketches are accurate and updated as needed in PLM
• Work closely with Product Coordinator/Developer to send out fabric developments, strike offs and lab dips.
• Actively participate in the conceptual development of product lines -have the ability to take conceptual ideas into sellable commercial product