Digital Copywriter / UX Content Writer - Tobii Tech Marketing

What do you want to do?

Do you dream of an exciting role within a talented digital marketing team? Let us make that dream your reality. You will get to work on shaping product experiences by creating useful, meaningful text that helps users complete the task at hand. Together with your new work buddies, you are on the quest of succeeding in communicating about the new humanized technology - eye tracking

Where you´ll work

Tobii Tech's mission to make tomorrows technology even more adapted to natural human behavior is getting real. As you read this we are integrating Tobii’s core eye tracking technology into laptops, VR and AR headsets, we are developing eye tracking functionalities for games and we are taking yet another step into the ESPORT arena. What is next to come? Only we know.

At our Swedish office in Danderyd, Stockholm you will work in a place where you truly can be yourself, no matter if you want to play foosball with the tools team or if you want to try the latest and greatest when it comes to eye tracking in VR – welcome to work!

We are 500 happy Tobiians from different business units that all work together to change the way people interact with technology! Under the same roof we work with everything from research, design and development to sales, HR and production so you won’t have a problem finding information about any topic that catches your interest on a given day.

The role and responsibilities

In this role, you will collaborate with UX leads, content strategists, product managers, designers, and engineers, and key stakeholders to arrive at optimal content solutions. Your primary responsibility is to write and edit SEO-friendly copy to fulfill a variety of communication needs such as: UI/Software copy, web, email, video content, blog, educational, product details, features, and new product messages. You’ll establish a distinctive brand voice and convey this at each touch point in the user journey.

Your days will be filled with:

Analyzing product metrics such as daily sessions, time-on-page, and goal completion rate, delivering insights in partnership with marketing analysts and other internal teams on content performance to continuously improve content quality.
Writing editorial content to support engagement initiatives
Adapting content for digital channels including partner channels (Social, Email, Website, blogs, etc)
Researching, creating and curating educational content for gamers wanting to learn more about eye tracking in game
Educate users and consumers about the benefits of eye tracking
Are you our next Tobiian?

We are looking for someone with

A BA degree in English, Writing, marketing or equivalent practical experience
3+ years of industry experience writing digital copy in a campaign development role
3+ years content marketing – content creation, storytelling, content/channel optimization, and measuring/metrics
Experience with product design, development, and creative writin
Experience from setting the tone for content and drive cohesive product narratives across multiple platforms and touchpoint
A solid understanding of user experience design
Experience in research and analysis, problem solving, and understanding of brandin
An understanding of digital marketing and up-to-date SEO best practices
Are you knowledgeable about user-centered methods, digital trends, techniques and extremely familiar with on-page, off-page SEO, keyword research and writing for conversions? Why haven’t you applied yet?! If you on top of this are experienced in agile and scrum as well as A/B testing, we just have to talk to you!

Here at Tobii we believe in diversity-variety is the spice of life! We hope that you embrace it too!

Please address your questions to Samuel Karlsson in the chat and submit your application!

Tobii Life
Working at Tobii is like being in the heart of innovation. Here you get to work on cool creative projects, together with passionate colleagues from all around the world. Our technology brings a voice to people with speech impairments, it helps us understand human behavior and it is revolutionizing the way we interact with technology. Life is short so we choose to spend it building high tech products that matters!
Are you a person that wants to build a company instead of just working for one? Do you take pride in honest hard work? Do you value freedom at a workplace and want to work in an open environment where you can be yourself? If all of this sounds right Tobii could be what you have been longing for and we will treat you right to show we are thankful