Digital Range Specialist - IKEA Retail Services AB

Digital Range Specialist – Market Support, IKEA Retail Services AB WHO YOU AREAs a Digital Range Specialist you are passionate about our range and are commercial driven. You will play an important role in securing that our customers are able to find and buy our unique product range throughout our digital touchpoints. You are also experienced in involving and engaging key stakeholders from different functions to achieve common goals. You have a good understanding of business processes and understand how these connect to system landscapes. To be able to succeed you should have a deep knowledge of IKEA range and Selling the IKEA way. A good understanding of the online customer journey and online retailing is also a merit. Furthermore we see that you have:·        Good knowledge in web analytics and other Ikea sales follow up tools·        Knowledge of digital tools, such as content management systems (CMS) and product information management (PIM) ·        Basic knowledge of SEO/SEMABOUT THE ASSIGNMENT The Digital Range Specialist will continuously identify opportunities and make recommendations to improve the effectiveness of our digital channels by drilling into data in order to support sales, profitability and conversion rates. You have the natural interest to connect with stakeholders (both internal and external) in order to actively optimize how we can leverage our unique range in the most optimal way across all digital touchpoints. We never compromise on quality, so why would we do this online? Together we will further expand our knowledge on how to optimise the way we present and sell our range in the best way possible. This includes spotting improvements in time and taking a stand when it comes to actively driving the change(s) and securing our digital business priorities.Your main tasks will be:·        Contribute with your range knowledge and how to sell our range into the Digital product teams to secure that we show our range in the best way online ·        Actively optimize the range in the digital channels with the customer experience in mind based on concrete facts gathered and input from the markets. ·        Analyze the sales and the performance of the different HFBs online to secure that we sell our range in the best way and identify areas of improvements·        Take responsibility for the HFBs goals and secure the action plan that ensures the business priorities digitally. ·        Responsible for defining proven principles and ways of working for online product visibility and buyability based on facts from benchmarks and testing. ·        Support range changes and introductions. As Digital Range Specialist you report to Marie Nilsson, the Global Digital Sales Optimization Manager at IKEA/INGKA Group. The position is a full-time employment located in Malmö, Sweden ABOUT THE WORK AREA IKEA Market Support is a central function with the mission to empower the markets to deliver extraordinary growth, a strong brand positioning and a convenient and inspiring customer meeting, through solutions and support that are customer centric in a new retail era. The Centres of expertise include Customer & Consumer Insights, Market Input, Planning & Review, Attract & Activate, Home Furnishing & Retail Design and Selling & Customer Experience. QUESTIONS OR SUPPORT?This is a permanent role based in Malmö, Sweden. Please send in your application to [email protected] latest May 17th 2019.