Search Engine Optimisation Specialist, IKEA IT AB

GROUP DIGITAL We set the digital agenda to keep IKEA leading in an uncertain and fast moving environment. We drive the development, provision and operation of our digital products and services through the  use of new and existing technology and agile delivery methods to deliver at pace.At the same time, we provide a home for digital skills to both develop and extend the technical, people and business skills needed to ensure continuous development and growth of our digital capability.ABOUT YOUAs a person you are motivated by continuous improvement of SEO and attention to details. You have the willingness and passion in transforming IKEA to be the world’s leading multichannel home furnishing retailer. Furthermore, you get inspired by working in fast paced and complex environments, and energized by contributing to overall success and results. You are motivated to work agile and being open to the change as well as leading and acting the IKEA cultures and values. Sharing and living the IKEA culture and values comes naturally to you.We believe that you have a minimum of 2 years of progressive and diverse experience within a similar SEO role. We want you to have demonstrable experience in improving SEO metrics and working with platform migrations, in geographical targeting and local search as well as well as experience from using a variety of Search Engine Optimisation tools and platforms such as Google Search Console, Google Analytics, BrightEdge. You have proven skills in working with all common Microsoft packages including strong Excel skills as well as in working with data scraping tools. Furthermore you have strong communication skills with business and technical stakeholders as well as excellent language skills in written and spoken English. Preferably you have knowledge of IKEA Brand, culture, values and way of working and proven HTML/CSS/JS coding skills. You have knowledge in following areas:·      the content strategy for SEO within IKEA·      fundamental understanding of Search Engine Marketing (SEM)·      in-depth knowledge of digital analytics and related KPIs, as well as data handling and manipulation·      SEO-specific tools (e.g. GSC, BrightEdge, MajesticSEO, crawlers etc.)·      fundamental knowledge of Content Management System (CMS) tools, debugging HTML, javaScript and CSS·      digital communication blended with IKEA tone of voice·      fundamental knowledge of traffic acquisition, content optimization and conversion·      up-to-date knowledge of customer behaviour, trends, digital best practices, tools and methodsTo be successful in this role you need the ability to derive trends and business insights, and turn them into requirements. You need strong analytical skills, data driven approach with ability to analyze and break down large amounts of data as well as the ability to work and perform under pressure, with flexibility and simplicity. Furthermore you are able to understand customer needs in the seamless experience to challenge the common ways of thinking as well as contextualize and communicate complex issues from an SEO perspective connected to other areas to generate buy-in and create solutions.ABOUT THE JOBThe purpose with this job is to contribute to IKEA goals for growth and positioning by improving the organic search optimization in the digital channels, both internal and external, where IKEA is present. It is to execute SEO strategy to support the traffic growth to IKEA.com, both in quantity and quality, to the desired customer experience and optimal conversion rate levels.You will:·      provide SEO (Search Engine Optimisation) expertise in both onsite and offsite factors across all digital touchpoints to product teams in form of user stories, research and analytics feedback·      be analyzing, reviewing and implementing SEO updates and tactics across the digital touchpoints providing recommendations for content and technology to increase visibility on all major organic search players·      perform ongoing keyword research and content optimization aggregated with a global scope·      collaborate closely with SEM (Search Engine Marketing) to find the best balance across organic and paid search·      collaborate cross-functional with content creators, markets and stakeholders to identify new SEO opportunities and develop common solutions·      periodically report on SEO key performances indicators·      use the insight from the Data Science & Analytics teams to understand search visibility, using this data to inform designs for use interfaces to improve the user experience·      work across initiatives within INGKA Group, steering solutions towards the correct focus on customer experienceIn this role you will report to the Digital Experience Optimization Manager.For this role we have several openings.Location for this position has not yet been decided when the advert is published. It will be either Malmö, Helsingborg or Älmhult.Warmly welcome with your application!