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Are you passionate about the opportunities of data in human-centred design and a committed people leader and capability builder?

It is a great time to be in Digital Experience Design at IKEA!

Our team is made up of passionate experts in all areas and levels of Digital Experience Design and we are building the entire Digital Experience Design organization from scratch.

Within Strategic Experience Design and Research, we are building the Digital Experience Strategy Centre of Expertise and leading strategic experience design initiatives, data experience design initiatives including IKEA’s data promise, experience design and UX research, and emerging-technology design initiatives. We are looking for passionate co-workers to help drive IKEA into the future!


You are a passionate people person with demonstrated experience leading and coaching human-centred- design teams.

You are at the leading edge of Data Experience Design and its role in digital transformation and you are passionate about customer data ethics and building a data promise, improving Data Accessibility and Usefulness and working towards the definition, development and implementation of Data-enabled Design.

You are positively obsessed about the future and believe that data enabled human-centred-design is a key enabler to improve the lives of the many people.

To succeed in the role you will have experience in many of the following:

Experience in leading, managing, coaching, developing designers, promoting individual growth and mentorship. Previous people management experience and experience in leading and managing team members in different locations is preferred.

Leading Experience Design projects and building design visions in the domains of Data Ethics, Knowledge Engineering, Data Accessibility, Data Visualisation and more broadly leveraging data as design material in a human-centred-design process.

You have a strong and compelling leadership portfolio communicating your leadership beliefs, capabilities, notable career achievements, case studies of your leadership skills, projects your teams have delivered, and more.


You will be leading a multi-disciplinary team of Data Experience Designers and will be responsible for defining and driving the full Data Experience Design strategy and vision and ensuring integration of human-centred-design approaches to inform how data is collected, analysed, and presented.

You will take a leading role across Group Digital and Ingka, defining how to approach and execute Data Experience Design and drive education plans, events and initiatives to increase understanding and adoption of Human Centred Data Experience Design approaches, working across Design, Product, Data and Technology.

Together with the other Strategic Experience Design and Research directors and principals you will be part of the Strategic Experience Design leadership team, driving the Centre of Expertise. Establishing strategic experience design in the wider IKEA organisation and driving experience design maturity, through establishing best practices, methods and tools that can be used across the organisation to drive quality of process and deliverables.

Throughout your (project) work, you naturally and continuously define Data Experience Design best practices by exploring new ways and benchmarking against industry standards, to validate and improve deliverables.


We are guided in our work by five key principles:

  • Design puts people first
  • Design brings confidence to decisions
  • Design is a catalyst for growth
  • Design brings ideas to life
  • Design empowers the many people

We are a new and growing team of strategic experience designers, data experience designers, design researchers and emerging technology specialists based in Malmö and Amsterdam and we are at the beginning of our journey. The nature of our work means that there is no standardised way of working but rather an approach adapted for different purposes, utilising what is already in place but building new when it is not.

We are driving human-centred-design into all areas of the organization to put the customer and co-worker at the centre of everything we do, constantly listening and learning from them, iterating, validating and improving as we go.

We are passionate about human-centred- design as an enabler of driving better customer and co-worker experiences and enabling innovation and growth and believe that our work and decisions should be based on deep understanding of our customer and co-workers needs.

We value spending time to really understand how we can improve the lives of our customers, define the challenge or opportunity clearly, to explore broadly and then ensure we keep going back to them through a build, test, learn approach

Where our Digital Transformation is allowing us to create new ways we meet and interact with our customers and co-workers, the Digital Experience Design team is responsible for shaping what the future actually looks like. We have a clear vision: to create everyday digital experiences for the many people through our human-centric methodologies, that enable creativity, great design and innovation.


The role is based in Malmö or Amsterdam and you will report to the global Head of Strategic Experience Design & Research

If you have any questions about the recruitment process, please reach out to tech recruiter at [email protected] During the summer we screen candidates continuously and therefore the ad might close earlier if we find the right candidate, please apply as soon as possible!


Due to GDPR we cant review any applications coming to us in other ways than trough our recruitment program.

Our primary concern since the outbreak of corona virus has been the health and safety of our co-workers and candidates. Because of this, we have adapted our recruiting processes to be fully digital.

Detta är en jobbannons med titeln "Data Experience Design Director, Amsterdam/Malmö" hos företaget Ikea it ab och publicerades på webbjobb.io den 26 juli 2021 klockan 16:09.

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