PR Freelancer Sweden

Joining SnappCar’s revolution will be a mind-blowing and life changing experience. We are on our way to become the leading peer-to-peer car sharing community in Europe and you’re about to become part of this journey. Within our community thousands of car owners share their personal cars with ten thousands of neighbours and friends. All of them are looking for a more social, durable and cheaper alternative. SnappCar is a fully reliable and user-friendly marketplace, riding the wave of Collaborative Consumption. Our team members strive to have a great impact on society. We aim to decrease the total number of cars in Europe by 1% in 2018: this means 2.500.000 cars less! Do you have what it takes to make this happen?

Come and join us!

Who we are

• We are changing the game;
• We are leading the peer-to-peer revolution;
• We are making car use much more social, durable and fun;
• We are SnappCar.

Working as a PR Freelancer for SnappCar Sweden

As PR Freelancer for SnappCar in Sweden your primary goal is creating and managing publicity for SnappCar in Sweden. You will function as the first contact and spokesperson for media, in order to increase brand awareness, improve our reputation and generate substantial traffic to SnappCar.se. Next to that, you are our representative towards other relevant stakeholders such as NGO’s or politicians. Thirdly, it is your responsibility to support in content creation/iteration when needed; think of writing blog posts, social media or (re-)writing FAQ’s. You will work closely together with our PR Freelancer in the Netherland and the CMO and Marketing Manager. The position is based in Stockholm and immediately available.

Main responsibilities

• Seriously contribute to SnappCar’s reputation in Sweden as a social enterprise that makes a difference for society by enabling people to share their car;
• Create, manage and take full ownership of all publicity for SnappCar in Sweden;
• Being SnappCar’s first contact and spokesperson, as well for other relevant stakeholders such as politicians and NGO’s;
• Create at least three to four serious ‘publicity-waves’ in national and regional news media per year;
• Smartly generate publicity around all kinds of angles, both for news as for background, throughout the year;
• Support in content creation/ iteration;
• Support the local team (city marketeer, community manager, students) otherwise;
• Feed and give input for brand development, content calendar and the like.

 What are we looking for?

• 3+ years of experience as a PR professional in Sweden;
• Bachelor’s degree, preferably in Media, Communication or Journalism;
• A passion and talent for writing press releases, articles and blogs;
• Creative content writing skills;
• Experience with PR strategy and tactics;
• A big media network in Sweden and knowing whom to contact when;
• Working independently and flexibel;
• Representative and professional towards media (e.g. giving interviews comes naturally to you);
• An entrepreneurial mindset;
• Fluent in Swedish and English.

Besides your paycheck and awesome colleagues, we also offer:

• Free rides
• Delicious daily lunch
• Lot’s of fun!

How to apply

Is it you we’ve described here? Great! Send your CV and cover letter to [email protected] and convince us!