CRO Lead

If you are digital savvy with a desire to make an impact on a large number of everyday Tele2 and Comviq consumers, look this way. As CRO Lead in our newly founded digital department you will have a unique opportunity to work for one of the biggest telecoms companies in Sweden and make a tangible impact in the digital growth of Tele2. Sounds interesting? Please read on.

About Tele2

Tele2’s brands offer quality and future-proof digital services to make the world infinitely greater. Our commitment to creating the best-connected life is at the very core of our messaging. Unlimited is everything to us, and we seek to reflect this spirit in all of our external communication. Our passion is to create, build and spread our brand promise.

About the Digital Analytics team

The role reports to the Head of Digital Analytics - Jonas Nathanson. The team is fairly new and consists of 9 skilled experts managing advanced analytics, web analytics, A/B testing and CRO. Being a part of our team provides great opportunities for you to develop your skills, set up new ways of working and make an impact.

Purpose of the role

This role is a key function that involves setting the overall CRO strategy, proactively identifying new opportunities for optimizations and ensuring overall experimentation process and digital innovation. This is fundamental for us to deliver on our overall strategy and to reach our ambitious CX and sales goals.

Responsibilities

· Planning, execution, monitoring, evaluation, documentation, and presentation of our experiments.

· Come up with hypotheses, and drive initiatives to validate or invalidate them.

· Collect business demands and translate business goals into A/B-tests with measurable KPI:s, with the objective to create a better CX and higher conversion-rate.

· Harmonize our experimentation process in a multi-brand setup across multiple platforms such as web, app, play services, tv-boxes etc.

· Facilitate evidence-based product and design decisions.

· Support establishment of data- and test-driven way of working

· Collaboration with Product Owners, UX, Design, Content, and development teams to develop & realize our experimentation back log.

Requirements

Must have:

· Extended experience from similar role

· Always eager to learn new things and driven by curiosity to understand and implement new features

· Structured, flexible, and solution-oriented mindset

· Hands-on experience working with A/B-testing platforms e.g., Google Optimize, Optimizely, VWO (we use Google Optimize)

· Proven experience in Google Analytics

· Good understanding of web development and IT development processes

· Thorough with good attention to detail

· Fluent Swedish and/or English

Nice to have:

· Familiar with some of the behavioral analysis tools like Hotjar, Decibel, or Contentsquare (we use Decibel)

· Experience working with user research methods e.g., usability testing & online surveys

· Experience working closely with a digital marketing team

· Telco experience or experience of working with subscription-based business models

Greetings from hiring manager Jonas

Hello! I’m Jonas, head of the Digital Analytics team at Tele2. My mission is to build a high performing team that is as passionate as I am about delivering actionable insights and creating value for our customers and our company. I believe in creating focus around our long-term strategies and want to empower my team to work on the right things. If you join my team, I will help you achieve that focus. Reach out if you’re intrigued and I look forward to having you be a part of our great team!

What Tele2 can give you:

Working at Tele2 you will work in a creative and flexible work environment. You will be a part of a culture where teamwork and inclusion are leading the way forward. Every employee is important for the company’s success, and you will always have an impact on your work.

The position is located in our headquarters in Kista, Stockholm. At Tele2, we aim to build an inclusive company in a diverse world and are happy to see female and international applicants! 

Welcome with your application! Selection and interviews will be conducted on an ongoing basis so please apply as soon as possible.