Team Lead Insights & Analytics

Less Friction is a conversion optimization agency. Our mission is to help brands and organisations, large and small, to develop and optimize their digital marketing and sales channels (i.e. websites and apps). By leveraging data to improve internal processes and communicate a more relevant message, we convert more visitors into potential customers. 
Our range of services and products follows a successful and globally proven four step process: measure, analyze, test, optimize and repeat.  Whether our clients need help with the basics, such as creating a measurement plan or scaling up their conversion strategy, or need momentum and skill to take it to the next level and personalize the web experience, Less Friction aims to be the key partner in mind.

Our office is located smack in the middle of Stockholm at Stureplan which we share together with one of Swedens largest independent media agencies. We are very well financed and our mission is to become Swedens #1 conversion and insight agency.

The ideal candidate would be technically-minded, but interested in all areas of digital marketing and optimization. Strong knowledge of Google Tag Manager (or similar tool), Google Analytics codebase and APIs is a must. Any proven experience with technical and standard Google Analytics installations is preferred but not required. The candidate will work in all of the major web analytics packages, including Google, Adobe and IBM. 

Roles & Responsibilities:
Lead technical aspects of web analytics implementations
Gather business requirements related to web analytics needs
Develop and recommend web analytics data collection best practices
Educate and train developers on tagging techniques and testing
Be responsible for delivering accurate, consistent analytics insights to both the Marketing and Communication teams and their academic partners. 
Report and analyze test findings into a clear format and deliver to larger multi-disciplinary team.
Be well versed in UI/UX best practices and have experience building wireframes using industry standard methodologies and tools.
Define user tasks and scenarios for testing materials to achieve test objectives
Have experience with the implementation of A/B testing for the purposes of prototype testing and live production testing.
Be abreast of current developments, standards, and best practices in the online industry.
This position holds significant strategic value for our teams and our clients, and requires not only a quantitative data analysis skill set but also strong communication skills.

Required Experience:
Expert with installing, optimizing and reporting with Google Analytics or similar tag-based web analytics package
Consulting skills ? ability to communicate complex issues in an understandable way
Results driven and focused on getting things done
Experience using browser debugging tools
Ability to translate business requirements into technical specifications
Coding skills (i.e. PHP, Javascript and VB) and experience with modern API?s and web services
Ability to build and develop complex Excels and utilize VBA to integrate with
different data connections
Experience with modern web development, UIs and UX.
SQL programming
Experience in working with website personalization
Digital marketing experience a plus