Performance Marketing Manager

Lifesum is a Stockholm-based digital health startup that offers its users a flexible platform to support and encourage a healthy, balanced lifestyle. Having already achieved over 6.5 million downloads across Europe, the Lifesum app is available on Android and iOS, and can be tailored by individual users and adapted to specific goals and aims, offering personal guidance based on personal data. Lifesum wants to make people healthier and happier by helping users to forge good habits on their journey towards a better lifestyle, as well as an improved overall quality of life.

We’re looking for an experienced Performance Marketing Manager to help us become bigger. You will be responsible for building and managing user acquisition campaigns, globally. You should have knowledge and experience working within the mobile user acquisition landscape and be familiar with mobile tracking and attribution techniques.

This role is a good fit for those who are analytical, yet creative, and want to make a direct impact on the growth of Lifesum.

Responsibilities

• Global campaign planning and strategy for large-scale, high-impact direct response initiatives
• Global campaign management and optimization
• Report, concisely, on campaign activity to COO
• Optimize campaigns across all paid marketing channels
• Interface with internal and external creative resources to build and manage campaign creative.
• Define requirements for ideal mobile tracking and measurement processes
• Ability to plan and manage at both strategic and operational levels

Requirements

• Passion. You love online marketing
• 3+ years marketing experience  (1+ year managing mobile user acquisition campaigns)
• Demonstrated experience building and optimizing high-impact user acquisition campaigns across multiple channels
• You have experience with SEM, PPC, or affiliate marketing
• Forward thinker with regard to the current and future direction of the mobile user acquisition landscape
• Entrepreneurial mindset
• BA/BS required. MBA preferred
• Must be an articulate professional with excellent oral and written communication skills
• Experience with managing external vendor and agency relationships
• Fluent (written and verbal) in English
• It´s a plus if you have a passion for health and fitness

As a person you continuously challenge yourself to find ways of growing the user base. You have a burning desire to improve and you are not afraid to roll up your sleeves and get the work done.

If you think this sounds exciting, we’d love to hear from you. Send us your resume right away and please tell us why you are interested in this particular position.