UX Research and Insights Specialist

Role Summary/Purpose:

The UX Research and Insights Specialist will be responsible for web layout & design, web usability issues, and have a participatory role in search engine optimization activities. The role also calls for managing and driving the use of an analytics, insights, and optimization program. This is a temporary assignment starting in April 2017 until March 2018 with the option to a permanent position.

Essential Responsibilities:

The UX Research and Insights Specialist is person will be responsible for partnering with business stakeholders to identify and deliver their analytics and optimization needs that drive business and IT investment decisions, and should therefore have the ability to translate insights into business value, leveraging data science in a dynamic and agile technology environment. As a UX Research and Insights Specialist, you will also be in contact with IT teams in Krakow, Poland and Bangalore, India, as well Digital co-team members in Sweden, UK, and US. As a result of daily interaction with English-speaking team members and stakeholders, as well as web content written in English, a high level of English proficiency is required for this position.

Visualize and mock up prototypes & user experiences based on customer insights
Design interactions and UI details that are centered around ease of use and seeking the most optimal user experience
Working with web layout & design, web usability issues, and have a participatory role in search engine optimization activities
Provide guidance to the web team and other business stakeholders on the latest UX, CRO and SEO developments
Monitor, asses and provide styling and functional changes gathered by data from AB testing and other insight tools
Participate in the planning and designing of on-going usability tests, surveys, and defining long-term user research needs, competitive analysis, etc.
Partner with business and product team stakeholders to interpret analytics needs, align business KPIs and implementation requirements, monitoring results and deliver analytical findings
Provide data-driven business intelligence through tracking website performance, trends, and online marketing results
Analyze A/B and Multivariate testing results to provide feedback on proposed changes across different digital properties
Manage outside vendor and tool relationships
Keep up to date with web optimization trends and best practices

Qualifications/Requirements:

Bachelor’s degree in computer science and/or user interaction.
At least significant years work experience in User Experience and UI Design required
Proven ability to visualize and mock up prototypes & user experiences based on customer insights.
Design interactions and UI details that are centered around ease of use and seeking the most optimal user experience.
Demonstrate a sensitivity and talent for crafting a UI that is optimized.
Ability to incorporate conversion optimization (CRO) principles in all you do to ensure maximum performance of digital assets.
Experience with Web Analytics Platforms (SiteCatalyst, Webtrends, MixPanel)
Experience with A/B & Multivariate Testing (Optimizely, Test & Target, VWO)
Experience with insights tools such as Decibel, Hotjar or Crazyegg
Experience using a Tag Management System, preferably Adobe Tag Manager
Must have an innovative mindset and a desire to drive the current analytics & optimization implementation to the next level.
Basic understanding of HTML, CSS and JavaScript
Experience working with CMS (Sitcore / Vignette), Optimizely, Bootstrap 3.2, Photoshop, Invision app.
Excellent written English skills.
Strong interpersonal and communication skills with ability to work independently as well as with a team.
Excellent organizational skills, attention to detail, initiative.
Ability to multi-task and work efficiently in a dynamic, agile environment

For more information please contact hiring Manager Diego Lopez Moreda tel. +46 76 4950425

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.There is no other life sciences company quite like GE Healthcare Life Sciences. A $5 billion business with more than11,000 individuals in over 100 countries, we are at work enabling a new era in medicine. For more than 60 years, GEHealthcare Life Sciences has globally supported the development and use of new therapies, helping accelerate thejourney from biological understanding to clinical therapy. GE Healthcare Life Sciences works with cutting edgetechnology enabling and advancing the discovery, diagnosis and medical treatments of the present and the future.We are accelerating biology to cell therapy in ways no other company can.