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We are looking for a talented Digital Marketing Specialist to drive growth of awareness and engagement in our digital channels and improving the overall customer experience on the Tobii Pro website. We want you to be a part of spreading the Tobii word all around the world!
As Digital Marketing Specialist you will be part of our magnificent Global Marketing team based in Stockholm. You will work closely with different colleagues in the team as well as with colleagues from local marketing and sales teams to implement communication programs.
The role and responsibilities
Your main responsibility is to increase traffic to our website and to nurture prospects to provide marketing qualified leads to sales. In this role, you will analyze which content that drives traffic and provide strategic advice on communication campaigns to optimize conversion. You will be super user of EPI Server CMS and the marketing automation tool Pardot. As a super user you will both administrate and educate colleagues.
Your days will be filled with:
.Setting performance measurements, monitoring, analyzing and suggesting actions for improvements.
.Following up on website performance from a SEO and conversion aspect
.Making online content improvements and digital enhancements
.Analyzing and making recommendations for improved execution of campaigns and web site content for different offices
.Assisting web content editors with creating web pages and ensuring SEO
.Suggesting changes/updates to our website based on trends and best practices within digital marketing
We are looking for someone with
.A broad background in marketing communications, digital/social landscape and online measurements.
.A degree in digital marketing or communication
.Has 3-5 years of proven experience in a digital marketing specialist role.
.Has solid experience from EPI Server CMS editor, administration work and marketing automation tools like Pardot
.Experienced in SEO optimization for global multi-language websites
.Experience from marketing of online services (SaaS)
.Experience from creating visual and text based marketing content.
If you have worked with different Salesforce and E-commerce solutions we would love that and if you have a good feeling about how to find new customers you could definitely be the one that we are looking for!