Digital Analyst

Scandic Hotels is offering a central position in running one of the largest E-commerce business within the Travel Industry in the Nordics. Scandic Hotels has more than 280 hotels, at 130 destinations across the Nordics, Germany and Poland, where over 30 000 people get a new experience every day.

You'll be part of "E-commerce & Digital Innovation", an international team of UX designers, CRO specialist and product owners. The team supports our guests throughout the entire customer journey from a hassle-free booking experience to digital and innovative solutions to improve the guest experience. We are a hypothesis and experimental driven team with high ambitions. We hope you are the same!

YOUR WEEKDAY
As a Digital Analyst, you are responsible for analyzing web and app performance. Track conversion and other KPI's and work closely with our CRO Specialist on analyzing A/B tests and build hypotheses for future experimentations. Develop technical tagging specifications tied to business needs/goals. Drive and inspire the team towards becoming more data-driven in our decisions. Example of tasks:

- Provide analysis of A/B tests to understand the impact on key KPIs and influence our product roadmaps.
- Prioritize and perform analysis requested by the E-commerce & Digital Innovation team
- Complete weekly, monthly and quarterly KPI reporting needs
- Develop custom reports and dashboards based on specific stakeholder needs
- Collaborate with product owners, CRO specialist, analysts, developers, business owners, and partners to understand their analytics
- Develop technical tagging specifications tied to business needs/goals.
- Perform data quality audits on existing tagging infrastructure to identify gaps and improve data integrity
- Set up and verify tracking requirements for new features on all platforms.
- Train the team on web analytics tools and analysis techniques with a goal of transferring knowledge and a data-driven mindset.

WHO ARE YOU?
To succeed in this role, we believe that you have strong knowledge of web analytics platforms (Adobe Analytics preferred) and Mobile Apps analytics (e.g. Google Analytics for Firebase) and proven experience of A/B testing.You have experience within E-commerce and is used to analyze web and app performance, site behaviors, usability and effectiveness of functionality. Further you have the ability to present KPIs, reports, and dashboards in ways that are clear and you have experience in visualizing multiple disparate data sets into one cohesive digital story. You are used to translating business insights gained through web analytics platforms into actionable E-commerce & Digital Development Strategy. This you combine with a university degree and experience of agile processes.

As a person you love changes and challenges – you are not afraid to make mistakes! Further, you are humble in your approach and dialogue - collaboration is something that you enjoy, you see yourself as a team player who gladly share insights with colleagues. You are curios and like to explore new approaches, processes and ways of working. Las but not least you are structured, communicative and solution oriented with ability to think critically.

WHEN CAN I START?
This is a fulltime role based in our headquarters in central Stockholm (Sveavägen 167).Start date: immediate. Applications will be processed continuously. The team is part of the Customer Journey vertical, and you will report directly to the Director of E-commerce & Digital Innovation.

If this sounds like you, we’d love to hear from you!

We know that we reach further when we assent to our differences. At Scandic we want you to be yourself and develop in the direction you want to go, with the foundation of safe conditions and fair agreements. Bring your experiences, engagement and your way of thinking - contribute to a culture where we genuinely care about each other, our guests and our planet. Welcome to Scandic.

DO YOU SHARE OUR VALUES?

BE A PRO GROW IN YOUR ROLE AND THE ORGANISATION
You are empowered to go in your desired direction, whichever that might be.

BE YOU AMONG FRIENDS
You can be yourself at Scandic, that’s how we are able to give that genuine personal service to our guests. We don’t always know what challenges we will face during the day, but we will solve them together.

BE CARING FOR THE BENEFIT OF TOMORROW
We will challenge you to take initiatives to accelerate the positive change for earth and build this and future generations as a whole.

BE BOLD MAKE YOUR ACTIONS MATTER
You are trusted to step out of your comfort zone and make a difference. We have the muscles to make use of great initiatives.