Digital Marketing Manager Nordic to IMCD, Malmö

The IMCD Group is a global market-leader in the sales, marketing and distribution of specialty chemicals and ingredients. Its result-driven professionals provide market-focused solutions to suppliers and customers across EMEA, Americas and Asia-Pacific, offering comprehensive product portfolios ranging from home, industrial and institutional care, beauty and personal care, food and nutrition and pharmaceuticals to lubricants and energy, coatings and construction, advanced materials, and synthesis.

The IMCD Group realised revenues of EUR 3,435 million in 2021 with nearly 3,700 employees in over 50 countries. IMCD's dedicated team of technical and commercial experts work in close partnership to tailor best-in-class solutions and provide value through expertise for around 50,000 customers and a diverse range of world class suppliers. IMCD shares are traded at Euronext, Amsterdam (IMCD).

We are looking for a hands-on Digital marketer with a passion for Inbound Marketing and SEO & SEA.

Have you decided that your next step will be into an international company where you can be the driver within Digital Marketing? Would you like to become part of a global Digital Marketing community of like-minded professionals and work with best-in-class Digital Marketing tools? By joining IMCD Nordic you will get the amazing opportunity to help shape this new function and instantly make a large impact with your Digital Marketing skills while collaborating with highly knowledgeable and passionate stakeholders. You will be empowered to constantly develop yourself through internal and external training programs and gain acknowledged industry certifications. Based in Malmö the position will act as the strategic advisor to local Management and business teams and reports to the Managing Director IMCD Nordic , with a dotted line to the Group Director Digital Marketing.

What you´ll do
As Digital Marketing Manager Nordic you will be a valuable addition to the core of our growing Global Digital Marketing team. You will be responsible for developing inbound marketing strategies to attract visitors to our website(s), creating value-added customer experiences and generating Maketing Qualified Leads for Sales.

And more:

• Define and execute local SEO & SEA strategies, conduct keyword research and execute on-page and off-page optimization
• Optimize conversions and lead generation at every touchpoint in the buyer journey through personalization, A/B testing
• Advise and collaborate with local stakeholders on required content creation based on keyword analysis
• Content management and maintenance of our website(s, closely collaborate with Group and local
• stakeholders and page optimization
• Advise and collaborate with local Marketing Automation Managers in setting up and driving integrated multi-channel campaigns, customer journeys, lead nurturing programs and value added content strategies
• Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions
• Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential
• Initiate customer-centric ideas for further development of value added functionalities and components on the website
• Closely collaborate with HQ on inbound strategies, website development, data analysis, planning and priorities
• Closley work together with Group Digital Designer on setting up appealing webpages and landing pages
• Measure and report performance of all campaigns and activities, assess ROI and KPIs
• Act as the key point of contact for all local Digital Marketing and website related questions

Who you are
We believe that you are a hands-on person with an ownership attitude. You have an analytical and strategic mind and are a curious problem-solver with good communication skills.

Wishlist:

• Degree in (Digital) Marketing, Customer Experience, Business Administration or a related field
• Minimum of 4 years in a similar role within a fast-paced organisation
• Experience in working with Content Management Systems (Sitecore is a plus)
• In possession of the Pardot Certified Specialist credential or willing to take a training and become certified on short term
• Strong track record and demonstrated experience in lead generation and achieving business growth through
• Inbound Marketing and hands-on SEO, SEA and targeted advertising campaigns in a B2B environment
• Excellent understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console,
• Hotjar etc.
• Strong analytical skills with a proven ability to drive initiatives and conversion optimization through data insight
• Understanding of HTML and CSS is a plus
• Strong knowledge and understanding of the Nordic market

Is this you?
If you are interested in joining the IMCD family, don't wait to submit your application. We apply a continuous selection process, and the job post will be open until the position is filled. If you have any questions, please contact Helene Hagman, +46 708 204 704, [email protected], Linkedin