Web manager to Cibes Lift Group

We are looking for an experienced web manager who will be a part of the Marketing team in Gävle, with a flexible option for office, hybrid or remote. The position is global and involves daily interactions with other marketing team members. The CLG Marcom team has 6 members handling marketing operations for product marketing, apart from that we work with regional marketing communicators worldwide (in the EU, MENA, Asia and the US).

Role description

The web manager together with our SEO specialist has a divided responsibility regarding developing the web page functions as well as being responsible for all kind of SEO activities, from a technical perspective, keywords strategy, increasing rankings on all major search networks, and more. The role includes project management of the website and coordinate updates with our SEO specialist. The web manager together with our SEO specialist sets annual targets, reported to the Marketing & Communication Manager, to achieve the overall company-wide goals and other marketing targets, such as lead generation.

The web manager takes responsibility and act with a project leadership acting as the company's representative in relation to our external consultants/suppliers so that they understand the mission, budget and time plan, as well as collaborate with internal expertise in related matters. You act as the team's point of contact within our network of marketing members securing the global and local web platform function.

You support our network of marketeers with your expertise and knowledge in marketing automation and you develop and advise on a wide range of digital marketing tasks including anything from setting up email programs to providing input on our lead lifecycle. Part of your role is also to contribute or at times drive lead management projects, such as setting new lead scoring or marketing attribution models.

The role includes analytics and reporting and working with other departments to continuously improve our web platform performance, as well as leads and conversions on our sites. The web manager reports to the CLG marketing & communication manager.

Responsibilities and tasks

* Create and update a functional web infrastructure that required for an extensive B2B and B2C business.
* Knowledge of web frameworks (Web-, Application- and Database server functions)
* Configure, install, tune, troubleshoot, apply patches and support our web and application server environment.
* Administrate internet infrastructure.

* Drive, develop and administrate logically and design optimal our internet sites, appropriate to relevant customer segmentation, delivering results linked to specific targets that offer maximum return on investment.

* Plan, implement, and manage the company's CRM functions within Microsoft Dynamics.
* Keyword research, specifically long-tail keywords targeting technical concepts.
* Conduct technical SEO audits and provide recommendations for development.
* Plan and execute link building activities.

Who are we looking for?

* Three to five years of hands-on web management with SEO experience (on-page, off-page, and technical SEO).
* Fluent English communication skills (verbal and written), additional languages are advantageous.
* Experience in similar in-house or agency position.
* Organized project manager who can keep up momentum in many projects simultaneously.
* Hands-on experience from Google Analytics, Google Search Console, Microsoft Dynamics and other SEO tools such as SEM Rush, Screaming Frog, etc.
* Knowledge of keyword research and tools.
* Comfortable analyzing data to identify trends.
* Understanding of technical SEO and WordPress or comparable CMS.
* A curiosity for technical solutions and experience optimizing for long-tail search terms.
* SEA knowledge is a big PRO.

The location for the role is flexible among our Cibes European offices.

Application

In this recruitment, Cibes Lift Group collaborates with Jefferson Wells, for questions about the position, you are welcome to contact recruitment consultant Marjo Carlson, 070-377 06 64, alternatively [email protected]

Thank you for writing your application in English so that everyone in the recruitment team can take part in it.

Welcome with your application as soon as possible, but no later than 2022-06-26. Selection may take place on an ongoing basis and the position may be filled before the last application date.

Cibes Lift Group is Europe's leading manufacturer of space-efficient, modular lifts of Swedish quality and design. The products are adapted for the public and private market. Sales, installing, and maintenance are provided by the company's global network of subsidiaries and partners. Cibes is headquartered in Gävle and has +1000 employees, a collaborative network in over 50 countries and subsidiaries in around 20 countries. Sales in 2022 are forecast to exceed 2 billion SEK.