Digital Activations Manager

PURPOSE

To drive the eCom marketing of Mini Rodini according to established brand and product priorities all integrated with yearly and seasonal GTM plans. Be Mini Rodinis sharp eye for detail and a big-picture view of e-Com and online marketing. The objective of the role is to drive revenue growth through high quality activations generating traffic and premium digital experiences leading to an optimized conversion across all digital channels. Manage activations and promotions onsite incl. email, SEO/SEM incl. incl. email, SEO/SEM, affiliate, retention, feeds, leads and all other digital channels of Mini Rodini. In the role you would report to Mini Rodini’s Global eCommerce Manager.

KEY ACCOUNTABILITIES - Manage all Mini Rodini online marketing/advertising activities online - Develop campaigns, work closely together with marketing team on content alignment (from development to execution) to understand product/brand priorities and ensure timely product launches in eCom - Manage online activations budget with responsibility – secure that investments are done in the most efficient way against KPIs on reach, CTR and ROI/ROAS - Manage quality traffic to the site and retention and a high proportion of new customer acquisition. - Analyze local onsite performance and the results of online marketing activities via analytics and other tools - Develop analytics reports (marketing specific) to support the achievement of Mini Rodinis e-Com and marketing performance - Ensure that all content at minirodini.com – including e.g. assets, copy and links are optimized - Develop eCom Marketing calendar (including product launches), track campaign progress & detect growth opportunities - Respond quickly with input on activations given sell-thru and inventory levels

KNOWLEDGE, SKILLS & ABILITIES

• Proven knowledge within digital marketing, with emphasis on SEO/SEM
• Strong in planning and analytics skills – merits include Google Analytics, AdWords Planner, Business Intelligence (BI)
• Project management knowledge and experience
• Strong verbal and written communication skills in Swedish and English.
• Expert knowledge on online marketing channels e.g. affiliate, CRM, re-targeting and more.

QUALIFICATIONS - University Degree in Business, Engineering or another relative discipline - 1-3 years of experience in marketing or online advertising. Work for an agency is seen as a merit - Previous eCom experience working with CMS systems e.g. Silk, Magento and online analytics tools e.g. Google Analytics, AdWords Planner - Team Player - Can work under stress, are organized and good at prioritizing - Likes to work in teams with other departments, but is also self-propelled - Are humble, flexible and a problem solver

WE OFFER

• You will be part of a dedicated and progressive team and work in a fast growing and successful company.
• We believe in a great work-life balance and equality and gladly welcome female applicants.
• The position is full-time, located in Stockholm.