Web and Digital Content Manager

Role Summary/Purpose

The Web Content Manager is responsible for creating, maintaining, and updating content for the Life Sciences web sites. The candidate will collaborate with business stakeholders such as writers and product marketing managers to acquire relevant content for publishing. The role reports to the Marketing Commercial Excellence Leader.

Essential Responsibilities

Key responsibilities/essential functions include:
Input of new and revised web content into the content management system; enforcing style and branding guidelines to ensure consistent presentation
Collaborate with A&P business partners, Marketing writers, Digital team members, and Product marketing to ensure relevancy and quality of content
Participate in quality testing of website changes and new web tools
Support regional colleagues involved in content management
Assist in training and education of content management tools and ensure adherence to our web standards and best practices
Promote awareness of the value of digital marketing and the importance of good web practices throughout the business organization

Qualifications/Requirements

Bachelor’s degree or equivalent required
Several years of relevant working experience (marketing communication, web or similar)
Proven experience in managing web content
Strong interpersonal and communication skills with ability to work independently as well as with a team
Excellent organizational skills, attention to detail, initiative
Ability to work on multiple projects with multiple functions/stakeholders
Fluent in oral and written English
EU work permit

Desired Characteristics

Experience using Content management systems such as Vignette and/or SiteCore
Knowledge in the Life Sciences industry
Proficient with MS Word, Excel and PowerPoint
Experience with graphic-related software (e.g. Photoshop, Illustrator) and/or animation software
Basic knowledge of HTML/XML/CSS

GE is the world's Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.