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As Digital marketing strategist, you will be part of setting and executing on TransferGalaxy’s digital marketing strategy by continuously improving our online advertising investments and optimizing our website content to drive traffic and conversion. To be frank, TransferGalaxy has grown very quickly without having paid much attention to such areas. This is where we will need your help! In this high-impact role you will have the possibility to shape the company’s future as we enter the second phase of our growth journey.
You will do so by performing research on competitors across multiple markets, de-construct best practices in digital marketing, work with A/B and multivariate testing and by monitoring, analysing and act upon web traffic and performance metrics. You will be working towards the Nordic, U.K. and German markets in close cooperation with local country managers and the rest of the marketing team.
The role includes:
Create and measure the success of social media marketing campaigns
Create and measure the success of SEA campaigns
Oversee content of website to drive conversion and SEO
As the digital media space is constantly evolving, we are looking for a person who is passionate about the space and who always is eager to deepen their knowledge. A strong desire and drive to learn is more important than prior experience. Having said that, the ideal candidate has:
Set and monitor key KPIs and goals
Strong analytical skills and ability to act upon data
Familiarity with web design
Experience from A/B and multivariate testing
Solid knowledge of web analytics tools such as Google Analytics
Experience of implementing and optimizing Google Adwords campaigns
Previous experience of working with Facebook Ads manager
Excellent verbal and written communication skills
Fluency in English
TransferGalaxy is an instant and cash-free mobile money transfer service that enables customers to send money to their loved ones from a laptop, tablet or smartphone.
Recipients receive funds in their mobile wallets instantly without the hassle of having to visit an agent.
We are primarily focused on transfers from Europe to the African continent.