Nordea is a leading Nordic universal bank. We are helping our customers realise their dreams and aspirations - and we have done that for 200 years. We want to make a real difference for our customers and the communities where we operate - by being a strong and personal financial partner.

Job ID: 23452 

Are you commercially skilled, motivated to drive engagement and improve the customer journey? We are now looking for a Conversion Rate Optimization/Digital Analytics Specialist. As an Optimisation Specialist, you are an expert within Conversion Rate Optimisation and you act as an adviser for the most complex and sizeable projects with a major impact.
At Nordea, we know our customers’ needs are changing – and we’re deeply committed to meeting them with the financial solutions of tomorrow. We’re creating an agile environment where we’re harnessing the power of technology – one where you can make an impact. So bring your skills, ideas and unique background. With us, you’ll find plenty of opportunities to grow and make your mark on something bigger. 

About this opportunity
Focusing on analysis, optimisation and management of our CRO programme, you’ll engage and build strong connections with key stakeholders to prioritise, plan and drive improvement in line with our business strategy. Through the Web Analytics & Online Optimization team you will help influence and inform business at all stages of CRO process by ensuring insights and strategic recommendations are delivered to key stakeholders.
The ideal candidate has an analytical and customer centric mindset, is naturally inquisitive about drivers and friction points impacting conversion. The candidate also demonstrates an understanding of audience segments and journeys using existing data and customer behaviour insight research.

What you’ll be doing:
* Collaborate closely with other optimization specialists, PO or other stakeholder to plan, execute, and analyse A/B and multivariate tests that drive higher CR, better user engagement, and improved overall UX.
* You’ll contribute to pushing the digital customer journey forward together with the team and the local stakeholders.
* Act as subject matter expert on A/B testing best practices, keeping up with industry updates to bring change and innovation to our processes.
* Leading our internal CRO training programme.

The role is based in Helsinki; Stockholm.

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.  

To succeed in this role, we believe that you:
* Are a strong influencer to push forward player insights to key stakeholders.
* Have an intrinsic drive to constantly make things better, more efficient or more effective.
* Are an internal go-to-person for optimization related questions as well as acting as a mentor to colleagues and junior colleagues.
* Aren’t scared to swing and fail, because those learnings are applied to your next big idea.
* Are passionate and relentlessly focused on conversion optimization for revenue growth.

Your experience and background: 
* 3+ years of relevant experience in one or more of the following: conversion rate optimization, digital customer experience analytics, or A/B or multivariate testing program management.
* Strong analytics skills and a data-driven approach with solid commercial experience.
* Experience with major web analytics tools such as Google Analytics, Adobe Analytics etc. (Familiarity with Adobe Analytics, Adobe Target, Adobe Audience Manager is considered a plus.).
* Demonstrated ability to learn new skills and pick up new technologies quickly.
* Are fluent in one of the Nordic languages and English, both verbal and written.

The perks of working with us:
* Fantastic and dedicated colleagues who want to be the best at what they do.
* Salary that we believe matches skills and experience.
* Pension and other employee benefits
* And plenty more…

If this sounds like you, get in touch!
Next steps

Submit your application no later than 02/05/2024.
For more information, you’re welcome to contact Anja Lee Pedersen Scholl at [email protected].

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.
For union information, please contact Finansförbundet at [email protected] or SACO at [email protected].
Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.

Detta är en jobbannons med titeln "Conversion Rate Optimization/Digital Analytics Specialist" hos företaget Nordea Bank Abp, Filial i Sverige och publicerades på den 3 april 2024 klockan 12:25.

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